Preparing Your PSD for Conversion: A Practical Checklist
Five minutes of file hygiene routinely saves a day of project back-and-forth. What to name, what to group, which fonts to include, and the one missing item that delays more projects than everything else combined. If you send conversion work to anyone — us or a competitor — this checklist will make the result better and the invoice smaller.
Hand-Coded HTML vs. Automated Tools: An Honest Comparison
We use code generators for prototypes and refuse them for production work, and this piece explains both halves of that sentence without vendor spin. Where automated conversion genuinely shines, where it quietly fails, and how to tell which kind of project you have before you spend money finding out.
Topics in the Queue
Posts in progress, in the order client conversations are forcing them up the list: a plain-language guide to webfont licensing for designers (the legal question that stalls more projects than any technical one), a breakdown of what 'pixel-perfect' should mean in a fluid-layout world, and a checklist for briefing an email template project so the first delivery is also the last. Each will follow the same format as the existing posts — practical, specific, and written to be useful even if you never hire us. If one of these would help you this month rather than next quarter, say so and we will bump it up the list.
Why So Few Posts?
Because the studio's output is code, not content. We publish when we have something worth a designer's reading time — typically when the same conversation has happened with three different clients in a month, which is a reliable sign it belongs in writing. If there is a design-to-code topic you wish someone would cover honestly, tell us; the best prompts come from real projects.
Looking for the services themselves? Start with PSD to HTML or PSD to WordPress, or see recent work.