What We Build
- Marketing newsletters — modular template systems where your team can reorder, duplicate or remove content blocks without breaking the layout.
- Transactional emails — receipts, confirmations, password resets and notifications, coded for reliability above all.
- ESP-ready templates — merge tags, editable regions and repeatable blocks formatted for whichever sending platform you use.
- One-off campaign emails — product launches and announcements converted from your design, tested and ready to send.
How Email Coding Differs from Web Coding
The techniques that make a website excellent will break an email. Email layout still leans on tables and capability-tested fallbacks because support for modern CSS varies wildly between clients — the community-maintained support data at Can I Email shows just how fragmented the landscape remains. We code hybrid-responsive: fluid tables and max-width constraints that adapt gracefully even in clients that ignore media queries entirely, with media-query enhancement layered on top for the clients that honor it.
Dark mode deserves its own mention. Some clients invert your colors, some partially invert them, and some respect your declared color schemes. We design for all three behaviors — transparent-background logo treatments, outlook-safe color declarations, and explicit dark-mode overrides where supported — so your brand does not turn into an accidental negative image in someone's night-time inbox.
Modular Systems Your Team Can Reuse
The newsletters that age best are built as kits, not pages. We deliver marketing templates as a library of self-contained blocks — hero, article row, product grid, spotlight, footer — that your team can stack in any order inside the sending platform without touching code. Each block carries its own styles and degrades independently, so rearranging them cannot break the layout. One well-built modular system typically replaces a year of one-off email requests, which is precisely the argument for doing it properly once.
Testing Before You Send
Every template is verified across the clients that matter for your audience: the major webmail providers, the dominant desktop clients, and native mobile apps on both platforms, in light and dark modes. We deliver annotated test screenshots with every project so you can see the rendering yourself rather than taking our word for it. Where a client imposes a genuine limitation, we tell you what degrades and what the fallback looks like — graceful degradation is a design decision, and you should get to make it consciously.
Accessibility in the Inbox
Accessible email is both right and commercially smart — screen-reader users buy things too. Our templates use semantic structure where clients allow it, meaningful alt text on every image (your message should survive images-off viewing), sufficient contrast ratios, and real text instead of text-baked-into-images for everything that matters. The thinking follows the web content accessibility principles documented by the W3C Web Accessibility Initiative, adapted to email's constraints.
A Note on File Discipline
Emails have hard practical limits — oversized HTML gets clipped by some webmail clients, and heavy images tank load times on mobile connections. We keep markup lean, compress imagery appropriately, and warn you when a design choice risks clipping before it costs you a campaign.
Send Us Your Design
Email projects quote quickly because the variables are few: number of unique layouts, modularity requirements, and ESP integration. Get in touch with your design and target client list, and we will return a fixed quote within one business day. Pair it with a matching landing page build and your whole campaign ships from one place.