How We Calculate a Quote
Conversion pricing is fundamentally about unique layouts, not page counts. A fifty-page site built from six templates costs far less than six wildly different landing pages. When we review your design we count the distinct layouts, assess the complexity of each (animation, interactive components, unusual typography, data tables), and factor in the deliverable type — static HTML, WordPress theme, or email template. That produces a single number and a date.
- Unique layouts — the primary cost driver. Repeating templates are cheap; one-offs are not.
- Component complexity — sliders, mega-menus, filterable grids, custom forms and animation all add predictable increments.
- Deliverable type — WordPress themes cost more than static builds because theming, editor experience and handover are real work. Email templates price on modularity and the breadth of client testing.
- Timeline — rush delivery is often available at a clearly stated premium. We would rather charge honestly for weekend work than pretend it is free.
What Is Always Included
Every quote, no exceptions: cross-browser testing, real-device mobile testing, W3C-valid markup, optimized assets, organized source files, a delivery readme, and free revisions on anything that deviates from the approved design. We do not sell quality back to you as line items. A build that skips testing is not cheaper — it is unfinished, and the cost just moved downstream onto whoever maintains the site. Usability research organizations like Nielsen Norman Group have documented for decades how defects found late cost multiples of defects found early; our checklist exists because that math is real.
What Costs Extra (and We Will Say So Up Front)
Scope changes beyond the approved design are quoted separately before we build them — clearly labeled, never smuggled into the final invoice. Content entry beyond placeholder structure, third-party API integrations, ongoing maintenance, and hosting setup are all available but always itemized. The rule is simple: nothing appears on an invoice that was not on a quote you approved.
Why We Do Not Publish a Price List
Because it would mislead you in both directions. A 'from $X' teaser price anchors you to a number that applies to almost no real project, and a flat per-page rate punishes simple projects to subsidize complex ones. Designs vary too much for honest flat pricing — so we look at yours and price it on its own merits, within one business day, for free. If the number does not work for you, you have lost nothing but the time it took to attach a file.
Agencies and Repeat Work
If you send conversion work regularly, the economics improve in two ways. First, repeat projects quote faster and lower because we already know your conventions — file style, naming preferences, delivery format — and setup friction disappears. Second, for agencies with steady monthly flow we offer standing arrangements: reserved capacity and agreed per-layout rates, while every individual project still gets its own fixed quote and date. You get the predictability of a retainer without paying for hours nobody used. Several of our longest relationships started as a single one-page test project; we are very comfortable being auditioned.
Get Your Number
Send the design — even a flattened preview is enough to start. You will have a fixed quote and delivery date within one business day, with any cost-saving alternatives flagged. Curious how the project runs after approval? See the process page, or check the FAQ for revision and licensing questions.